Revolutionary Pet Cooling Wear Launches This July: Advanced Heat Protection Technology Keeps Dogs Cool During Summer Heat Waves

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Pet care brand “F’s WISH” has launched an innovative high-performance cooling garment for pets this July 2025, specifically engineered to protect dogs from extreme summer temperatures.

The garment features cutting-edge “TERAX COOL®” fabric technology developed by Toko Limier Co., Ltd. This advanced material combines instant-cooling contact fabric with mineral-infused printing that generates far-infrared radiation. The specialized print layer provides heat reflection, heat dissipation, and UV protection, effectively preventing overheating while supporting your pet’s health and comfort.

■ Breakthrough Technology: Triple Heat Defense Through Mineral Innovation

The garment’s standout feature is its terahertz wave-generating mineral powder print layer applied to the fabric’s exterior surface (away from your dog’s skin).

This innovative design delivers three essential protective functions in a single garment:

Heat Reflection: Deflects harmful far-infrared rays from the sun, preventing internal temperature buildup

・Active Heat Dissipation: Efficiently channels trapped body heat away from your pet

 UV Protection: Shields sensitive skin from damaging ultraviolet radiation

The fabric itself incorporates instant-cooling technology, providing immediate relief and comfort the moment your dog puts it on.

Beyond its advanced functionality, the design includes charming details like decorative ruffles, making it both protective and stylish.

This adorable summer outfit for female dogs perfectly addresses pet parents’ desire to keep their companions both healthy and fashionable during hot weather.

Available in four sizes (SS through L) to fit small and medium-sized breeds. Sizes S and larger feature built-in cooling gel pack pockets for enhanced temperature control.

■ Developer Insights

“Last season, we didn’t offer cooling wear, but we kept hearing from customers who wanted to walk their dogs and enjoy outdoor activities even during summer heat. We developed prototypes using advanced cooling fabrics and conducted extensive field testing. When we took dogs wearing these garments to the dog park, we were amazed by the results – after hours of play, their coats remained silky and completely dry with no signs of overheating, and the dogs stayed energetic throughout. Even better, the dogs actually seemed to enjoy wearing the garments and would eagerly put them on. That’s when we knew we had created something truly special.”