Nitori Co., Ltd. announced the expanded sales of the “Mochi-Mochi Cushion Kuri Manjuu (KM001),” which has gone viral on social media, starting Friday, July 4, 2025, at all Nitori stores nationwide.
Immediately after its release, the product received enthusiastic comments on X (formerly Twitter) such as “Simply the best, to put it mildly,” “No reason not to buy it,” and “This is bold,” accumulating 38,000 likes and over 4,000 reposts.
The product also became a topic of discussion in media and other social platforms, with comments like “Just like the real thing,” “Cute and healing,” and “So realistic I had to look twice,” generating a response that far exceeded expectations.
In response to this overwhelming reaction, Nitori has started selling the “Mochi-Mochi Cushion Kuri Manjuu” at all Nitori stores nationwide.
The “Mochi-Mochi Cushion Kuri Manjuu” features gentle colors, a round appearance that looks just like real Japanese confectionery, a carefully crafted “chestnut” brand mark, and an exceptional mochi-mochi texture with a smooth feel that makes you want to keep touching it.
Note: Kuri Manjuu is a traditional Japanese sweet confection made of soft dough filled with sweet chestnut paste, typically enjoyed with tea. The cushion replicates the characteristic round, golden-brown appearance of this beloved wagashi (Japanese confection).
Why not take this opportunity to experience the healing comfort of the Mochi-Mochi Cushion Kuri Manjuu?